Dada Enterprises (Pvt) Limited was established in 1965 as a tannery for the production of wet blue goatskins. The Tata family, associated with leather business as far back as 1872, acquired Dada Enterprises Limited in 1973. Within a year, the progressive measures triggered by the vastly experienced management instigated a sweeping transformation to a tannery producing a more value added crust & finished leather. By 1985, Dada Enterprises had emerged as a leading export oriented company with 90% of its baby goat skin directed overseas. To keep up with the ever increasing demand and to offer greater accessibility to the clients, an ultra modern tannery was planned in 1990, and by 1992 all manufacturing activity had been reallocated to the new facilities.

In 1998 Dada Enterprises earned the distinction of becoming the first tannery in the Sub-Continent to present its own seasonal collection of articles and colors in consultation with top Italian designers. This has ever since, become a hallmark of Dada Enterprises, eagerly anticipated by leading shoe designers across the globe.

Today, the 4th generation family owned business specializes in Leather for ladies and men shoes primarily on kid skins and boasts a monthly capacity of one million sq ft, of which almost 99% is exported to markets in Asia and Europe.

We continually endeavor to enhance the quality of our products and services through dedication and professionalism whilst ensuring our articles are in line with the fashion trends of today & tomorrow. Our vision is to further expand our business relationship with top brand shoe manufacturers by presenting a wider range of appealing articles, in-line with the current fashion trends.

In order to fulfil the expectations of our worldwide customers demanding larger quantities, stringent quality and meticulous service, the management is taking concrete measures to improve its production capacity, aiming to reach 2 million square feet per month within three years.

Primarily an export oriented company, Dada Enterprises Limited is one of the largest tannery in Pakistan, which combined, account for over 90% share of Pakistan's leather export. Currently 99% of its monthly production is shipped to the following European and Asian regions:

We are often expected to do miracles for our customers as far as logistics and lead times are concerned. In retrospect, this endorses the faith our clients hold in our ability to

deliver.